B.Sc. in Marketing Management
Program Profile
Vision:
To cultivate a labor market enriched with exceptional graduates capable of excelling in the fields of marketing and scientific research, thereby contributing to the advancement of the private sector within the Kurdistan Region.
Mission:
To develop outstanding professionals in the field of marketing who are adept at adapting to environmental changes and managing marketing activities in accordance with the demands of the local, regional, international, and global labor markets, while also serving the community.
Values:
The values of the Marketing Management Department are fully aligned with those of the University of Duhok, which include Equality, Transparency, Academic Integrity, Respect, and Loyalty.
Strategic goals:
1. Equipping students with the essential knowledge and understanding required to grasp the principles of marketing and to stay abreast of its current developments, thereby preparing them to become proficient professionals well-versed in modern marketing practices.
2. Providing comprehensive insights into the significant role of marketing science in contemporary society, encompassing various economic, social, cultural, and technological dimensions.
3. Enhancing community service initiatives by training specialized professionals in the foundational aspects of modern marketing science.
Occupational profiles of graduates
This Marketing Management programme prepares students for a variety of roles in the dynamic field of marketing within the Kurdistan region of Iraq. Graduates typically pursue careers in the following areas:
1. Marketing Coordinator/Assistant
2. Sales Manager
3. Digital Marketing Specialist
4. Market Research Analyst
5. Public Relations Officer
6. Brand Ambassador
7. Customer Service Representative
8. Field Sales Representative
9. Event Coordinator
Qualification awarded
Bachelor of Science in Marketing Management
Length of programme
4 Years
Number of credits
240 ECTS credits
Mode of Study
Full time on campus
Read more about the programme
Get detailed information about the programme requirements, courses, credits, and educational objectives as a PDF file.
Program Educational Objectives (PEOs)
The Program Educational Objectives (POEs) of the Marketing Management Department are to prepare graduates who will:
1.Demonstrate successful careers in marketing and related fields by applying strategic thinking, creativity, and analytical skills to drive business growth and enhance brand value.
2.Showcase strong leadership, communication, and interpersonal skills, enabling them to collaborate effectively within diverse teams to achieve common marketing objectives.
3.Tackle complex marketing challenges while upholding ethical standards and considering the social, cultural, and environmental implications of their marketing strategies on society.
4.Engage in lifelong learning through continuous professional development, certifications, and advanced education to adapt to changing marketing trends, technologies, and consumer behaviors, fostering innovation within the field.
Program Learning Outcomes
The following are the expected outcomes of successfully completing this program:
1.Graduates will be equipped to apply strategic thinking and analytical skills to develop and implement effective marketing strategies that drive business growth and enhance brand value within the unique socio-economic landscape of the Kurdistan region.
2.Graduates will demonstrate creativity in addressing marketing challenges specific to the local market, utilizing innovative ideas and concepts that resonate with the cultural values and preferences of the consumers of the Kurdistan region.
3.Graduates will exhibit strong communication skills, enabling them to conduct clear and persuasive engagements with diverse audiences, including local businesses, government agencies, and community stakeholders in the Kurdistan region.
4.Graduates will be prepared to lead and collaborate effectively within diverse teams, promoting an inclusive environment that values different perspectives to achieve common marketing objectives in a multicultural context.
5.Graduates will critically analyze marketing dilemmas while upholding ethical standards, being mindful of the social, cultural, and environmental implications of their strategies, especially in relation to the community and its values.
6.Graduates will demonstrate the capacity to adapt to rapidly evolving marketing trends, technologies, and consumer behaviors within the Kurdistan region, drawing on insights gained from ongoing learning and professional development.
7.Graduates will actively engage in continuous professional development through certifications, advanced education, and self-directed learning to stay at the forefront of the marketing field and foster innovation in Kurdistan's dynamic business environment.
Programme structure diagram with credits
Yearly Timeline
Sept. 1, 2026
⚠️ First year students start around mid-October
⚠️ First year students start exams around 20 of January
July 1, 2027
Check out the full academic calendar on UoD's webstie.
Programme Coordinator
Professor in Business Administration\ Entrepreneurship and Strategic Management
Marketing Management
College of Administration and Economics
University of Duhok
Apply to the Programme
Public undergraduate admissions in the KRG region are managed centrally by the Ministry of Higher Education through the online ZankoLine portal (regayzanko.com). After Grade 12 Baccalaureate results are released, high schools provide students with unique login credentials to rank their preferred universities and B.Sc. majors during a 10–14 day registration window. Final placement is automatically determined by the student's Grade 12 average, subject choices, and department capacity.